This time there is no space for classic thinking about communication, trends and research. It´s all about digital and non-traditional.

So, let´s start with an overview about the changing communication landscape.

1. “The New Communications Landscape” from Jason Gonsalves, Head of Engagement Planning at BBH.

“Choice, control, community and creativity, those are the four things I think are shaping technology and culture broadly.” – Jason Gonsalves

Jason talks about the changing communications landscape, how it’s affecting consumers and what the response should be from brands.

2. “What is Mobile Marketing?” & “Video Gaming Trends” Jerome Sudan, Account Planner and Blogger.

Jerome introduce you to the tortuous world of advertising on cell phones – from SMS to Quick Response Barcodes – and how the vibrator function can help rekindle the lost intimacy between a brand and its consumers.

Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it.

Enjoy a better grasp where gaming stands today…

3. “Digital Marketing Innovation” Jessica Greenwood, Deputy Editor at Contagious Magazine.

“Do something usefull for a change.” – Jess Greenwood

Jessica shares the latest trends and the best ideas in digital marketing from around the world.

4. “The Long Wow” Brandon Schauer, Experience Design Director at Adaptive Path.

In “The Long Wow” Brandon lay out an experience-centric approach to fostering and creating loyalty by systematically impressing the customers again and again.

5. “Research 2.0″ Emiel van Wegen, Director ViewsNet Europe at Synovate.

Emiel explains in which ways social communities, social media and other digital stuff influence the qualitative research world.

Online is changing how research is conducted…

6.”The Micro-Sociology of Networks” David Armano, VP Experience Design at Critical Mass.

One of the defining marks of our time is the constant creation of new digital social networks with their own cultures. Some of the best work is being done in digital advertising, which needs to understand the dynamics of social networking.

This lecture from David will examine the social dynamics of advertising as it strives to engage the consumer.

7. “Gen C – The Connected Collective” Dan Pankraz, Senior Planner at DDB Sydney.

In the last session Dan Pankraz is given an overview about the Allways-On-Generation.

It’s all about how social media has given rise to a new type of consumer and the implications for marketers trying to connect with this crowd.

AdNerds is a Proximity BBDO initiative to bundle all digital talent within the Proximity BBDO office in Brussels.

Jan Algoed, often referred to as AdNerd senior and Bart Muskala, also known as AdNerd junior are the proud beholders of this project.

You can join them via their interesting, facebook connected Website where you can listen to their podcast or follow them via Twitter and Facebook.

Both, Jan Algoed and Bart Muskala gave an interesting and inspiring series of presentations about the digital natives.

Watch them all, it´s great stuff!

Digital Natives – Session 1 – The Digital Revolution:

Watch the Video – Session 1

Digital Natives – Session 2 – Generic and Niche Social Platforms:

Watch the Video – Session 2

Digital Natives – Session 3 – Online Advertising:

Watch the Video – Session 3

Digital Natives – Session 4 – Listening to Consumers:

Watch the Video – Session 4

Digital Natives – Session 5 – The Portable Web:

Watch the Video – Session 5

Digital Natives – Session 6 – The Future of the Web:

Watch the Video – Session 6

Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed.

Today’s youth may be coming of age and struggling for autonomy and identity as did their predecessors, but they are doing so amid new worlds for communication, friendship, play, and self-expression.

But to really engage with this kids, you have to do things in their ways.

The Science of Survival exhibition is a fun and futuristic interactive experience based around environmental issues. It launched at Science Museum in April 2008.

The exhibition comprises seven colour-coded theme areas: Briefing, Drinking, Eating, Enjoying, Moving, Building and Future City.

Each area includes a series of innovative objects, interactive games and design activities.

I found an interesting study about this topic and how social media can influence the way kids will learn in the future.

This white paper summarizes the results of a three-year ethnographic study, funded by the John D. and Catherine T. MacArthur Foundation, examining young people’s participation in the new media ecology.

The study was motivated by two primary research questions: How are new media being integrated into youth practices and agendas? How do these practices change the dynamics of youth-adult negotiations over literacy, learning, and authoritative knowledge?

There’s a reason for this – people need to be inspired. They need to believe in something and these hero’s help us to do that…even for a couple of hours.

So many things are changing; the rise of the internet, media fragmentation, social media, mobile technologies and the impact of all these changes on the human behaviour. It´s really fascinating.

Advertising Next (see here for US and UK version) contains about 150 innovative campaigns, from branded content to in-game advertising, from retail concepts to product and service innovation. 150 campaigns which Tom Himpe believe set the tone of what’s around the corner.

As a late christmas gift, Tom gives away 4 chapter of his interesting book for free:

1. Be A Storyteller

About the transition of short-format, impact-driven to long-format, story-driven communication.

2. Be Intriguing

About the opportunity and need for advertisers to be more mysterious, enigmatic and intriguing, as a way to activate and stimulate a fanbase. Features among others teaser campaigns and Alternate Reality Games (ARG’s).

3. Be Ownable

About the undiminished need to own and distribute tangible, physical assets in an ever-increasing digital world.

4. Be Useful

Whatever form the ‘useful marketing’ takes, from a mobile application to an online service, from a retail experience to an online widget, from a relevant
partnership to embracing existing grassroots initiatives, it needs to be closely linked to the actual product or service.

The mission: to create marketing that people seek out and – most importantly – are thankful for.

Thanks Tom for this beautiful collection!

I think it´s one of the best reports for innovative and creative brilliant communication and it´s worth reading every singel page.

Here is the original download-link for Most Contagious 2008.

Russell Davies gives 5 tips how to use PowerPoint more effectively and to write better presentations.

The video is an older one, but a must see for anyone who has to write remarkable presentations.