If you work in the advertising industry today, you can´t work without an deeper understanding of the digital world.
AdNerds is a Proximity BBDO initiative to bundle all digital talent within the Proximity BBDO office in Brussels.
Jan Algoed, often referred to as AdNerd senior and Bart Muskala, also known as AdNerd junior are the proud beholders of this project.
You can join them via their interesting, facebook connected Website where you can listen to their podcast or follow them via Twitter and Facebook.
Both, Jan Algoed and Bart Muskala gave an interesting and inspiring series of presentations about the digital natives.
Watch them all, it´s great stuff!
Digital Natives – Session 1 – The Digital Revolution:
Digital Natives – Session 2 – Generic and Niche Social Platforms:
Digital Natives – Session 3 – Online Advertising:
Digital Natives – Session 4 – Listening to Consumers:
Digital Natives – Session 5 – The Portable Web:
Digital Natives – Session 6 – The Future of the Web:
… do it a bit more like a digital native!
Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed.
Today’s youth may be coming of age and struggling for autonomy and identity as did their predecessors, but they are doing so amid new worlds for communication, friendship, play, and self-expression.
But to really engage with this kids, you have to do things in their ways.
The Science of Survival exhibition is a fun and futuristic interactive experience based around environmental issues. It launched at Science Museum in April 2008.
The exhibition comprises seven colour-coded theme areas: Briefing, Drinking, Eating, Enjoying, Moving, Building and Future City.
Each area includes a series of innovative objects, interactive games and design activities.
I found an interesting study about this topic and how social media can influence the way kids will learn in the future.
This white paper summarizes the results of a three-year ethnographic study, funded by the John D. and Catherine T. MacArthur Foundation, examining young people’s participation in the new media ecology.
The study was motivated by two primary research questions: How are new media being integrated into youth practices and agendas? How do these practices change the dynamics of youth-adult negotiations over literacy, learning, and authoritative knowledge?
Fallon has posted a great new presentation to their planning blog about Hero’s. Did you know that 5 of the 10 top movies of 2008 were all about Hero’s? (Dark Knight, Indiana Jones, Hancock, Iron Man, Casino Royal).
There’s a reason for this – people need to be inspired. They need to believe in something and these hero’s help us to do that…even for a couple of hours.
I really love working in the advertising industry because this century is one of the most interesting.
So many things are changing; the rise of the internet, media fragmentation, social media, mobile technologies and the impact of all these changes on the human behaviour. It´s really fascinating.
Advertising Next (see here for US and UK version) contains about 150 innovative campaigns, from branded content to in-game advertising, from retail concepts to product and service innovation. 150 campaigns which Tom Himpe believe set the tone of what’s around the corner.
As a late christmas gift, Tom gives away 4 chapter of his interesting book for free:
About the transition of short-format, impact-driven to long-format, story-driven communication.
About the opportunity and need for advertisers to be more mysterious, enigmatic and intriguing, as a way to activate and stimulate a fanbase. Features among others teaser campaigns and Alternate Reality Games (ARG’s).
About the undiminished need to own and distribute tangible, physical assets in an ever-increasing digital world.
Whatever form the ‘useful marketing’ takes, from a mobile application to an online service, from a retail experience to an online widget, from a relevant
partnership to embracing existing grassroots initiatives, it needs to be closely linked to the actual product or service.
The mission: to create marketing that people seek out and – most importantly – are thankful for.
Thanks Tom for this beautiful collection!
This year can´t end without the Most Contagious Report from Contagious Magazine.
I think it´s one of the best reports for innovative and creative brilliant communication and it´s worth reading every singel page.
Here is the original download-link for Most Contagious 2008.
Everybody is working with Powerpoint and everyone knows endless presentations with a hundred charts. But it´s hard to write a good presentation if you make all the work in PowerPoint.
Russell Davies gives 5 tips how to use PowerPoint more effectively and to write better presentations.
The video is an older one, but a must see for anyone who has to write remarkable presentations.
